Tuesday, 26 April 2011

Online Shopping, is it a generational thing?

Many have said that online shopping is reserved for those aged under 40, however with recent online trends we have seen a notable increase in the older generation of online shoppers.

Now we are not saying that anyone over 40 never bought anything online, its just the numbers dropped significantly when polling the 40+ generations. We found this was due in part to technophobes but also due to a lack of confidence in their online security. This can be seen through many scenarios where an elderly user has been mislead into a fraudulent purchase or even an online scam.

Many people will encounter similar attempts on a daily basis, however younger generations were able to identify a scam much more easily in comparison. However trends have shown that online retail has risen across the board, with notable growth in the older generations.

This has so far been put down to a a few contributing factors, however the main one being the increase in online security. As this has had a positive effect in increasing trust, it has also had a knock-on effect of increasing online retail.

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