Online promotion can be fraught with terror, and for small businesses that is sometimes enough to deter them completely. Speaking to some local businesses in Somerset, UK, I found a common phrase being repeated; 'once bitten, twice shy.
Obviously people have had bad encounters in this area before, however there is many things the small business can do for themselves. For example writing online articles to be published in an Article Directory is a smart way to promote any small business and educate consumers. The articles published in an article directory are usually fairly short, between 500 and 1000 words, and each one gives viewers more information about a product, company, or service you offer. This allows potential customers to gain access about your company or services without actually visiting your site. This increases your online presence and is usually the first step when promoting your business website.