Targeting a common market, they offer home wares and furniture for nearly all applications. Because of this you will be hard pushed to find someone who has not purchased IKEA furniture some time in their life.
However IKEA furniture tends to lack any individualism to it, and this is commonly reported by the IKEA opposition. You will find that the majority of IKEA furniture has a distinct nordic style, and is built to a budget. Because of this you will find that the majority of the furniture is flat pack, and it has become synonymous that flat pack furniture is of low quality.
This has sparked a debate over flat pack furniture and hand made furniture, and which is the better bang for your buck?
It is typically argued that the extra spending is fully justified when comparing hand made furniture to flat pack furniture, however The Logical Directory have published an excellent article on flat pack vs hand made furniture.